UCLA Data Clean Room
Privacy-preserving CTR prediction with synthetic data

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Privacy-preserving CTR prediction with synthetic data

Team BitBuilders built a secure Data Clean Room on Azure Confidential VMs with Intel TDX and SGX — enabling private data collaboration, synthetic data generation via GANs, and click-through rate prediction without exposing raw datasets across parties.
Organizations need to collaborate on sensitive advertising and customer data without exposing raw datasets — especially for CTR modeling across parties.
A Data Clean Room on confidential compute with remote attestation, containerized workloads, GAN-based synthetic data, and privacy-preserving CTR prediction.
Azure CVMs with TEE isolation and vTPM for data-in-use protection.
GAN-generated datasets that preserve utility while limiting exposure.
Quote verification and key return for trustable execution environments.
CTR prediction and fidelity/utility evaluation across clean-room parties.
Problem framing and institutional requirements
Core implementation under hackathon timeline
Metrics, fidelity checks, and presentation delivery
Privacy-preserving CTR prediction with synthetic data

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